About Jasmine

For over a decade, I’ve been a successful IT training and communications consultant. My qualifications and experience cover the whole tech user adoption process from Business Analysis and uncovering user requirements, through the writing and editing of training materials, to delivering training in person and via webinars and online help systems, as well as supporting users in the field with second-level helpdesk. I’ve also spent time in the technical and vocational training system, managing student records, exams, and giving course information.

My career was very fulfilling and allowed me to help people feel confident with using technology to do their jobs. When I took maternity leave for my first child in 2012, I began to wonder if it was possible to continue helping people in a way that allowed me to focus on my family first. Before I knew it, I found myself redundant on the day before I was due to return to work: It was time to stop wondering if it was possible, and start making it so.

At first, I used my skills to build websites and work on ebooks for consultants and small businesses. It was fun, but I had more fun coaching them through the process of working out what online tools would best serve their business needs, and help them to better serve their customers, than designing and building the actual websites. After years of developing training materials and intranet content that was super useful, I wanted to infuse websites with the same level of purpose and usefulness.

So I decided to take a step back from building websites and instead guide others through choosing and using technology to support their business. The process begins with translating business goals into technology requirements. We then map out the requirements to solutions and choose what’s the best fit for you as an individual. This results in a clear “big picture” view of your online business, a strategy for using technology to deliver real business value. Among other things, this strategy will inform how you write your brief for your web designer, and identify what you do and don’t need your website to do. Or if you prefer to DIY (or work with a virtual assistant), my action planning and support resources will help you to get things right the first time with much less stress.

Businesses

Here are a few of the businesses I started

Brain Candy Consulting

Website Roadmap

The WP Lounge

Speaking Events

There are no upcoming events at this time.

Skills & Experience

Some of the things I can do

Technical Writing

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Website Design

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SEO Copywriting

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Training Facilitation

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Business Analysis

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Website Development

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Content Strategy

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Training Design & Development

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Blog

New Brand Name Coming Soon

In 2012, I started freelancing as web designer/developer, technical writer, and training consultant. I have been mostly trading under my own name for that time. In 2018, I will begin trading as Brain Candy Consulting. I will continue to offer services in web design...

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Social Media certification

Like most digital professionals, much of what I do has been self-taught. I did study web design at university, along with information systems, programming, writing. And then there is the endless list of short courses I've done in graphic design, technical writing,...

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Contact

Address

PO Box 345
Enmore NSW 2042
AUSTRALIA

Phone

tba – skype number

Address

email@jasmineandrews.com.au